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Are Love Island contestants allowed to drink or smoke in the villa?

love island cast on the first episode

The champagne was flowing on the first night – but was it real? (Picture: ITV/Shutterstock)

Sun, sea, sex and… smoking? Er, not quite.

Love Island may seem like an extended holiday for its stars, but they do have to follow some rules.

In its six-series run, several contestants have been removed from the villa for breaking rules – which include using appropriate and non-offensive language at all times.

Eagle-eyed viewers may also have noticed there haven’t been scenes of islanders smoking, as there have been in the show’s early days.

So, are they allowed to smoke – and drink alcohol – on the show?

Here’s what we know.

Can Love Island contestants drink alcohol in the villa?

Unlike some reality TV hits (ahem, Geordie Shore), Love Island stars aren’t allowed to get sloshed on the show.

One previous contestant revealed that there’s a two-drink maximum each day, and the type of beverage is carefully considered.

Liana Isadora Van-Riel, who appeared on series two in 2016, told The Sun: ‘You’re allowed one or two drinks a night, either wine or beer, no spirits.’

A spokesperson for the show around the same time said: ‘We provide our islanders with all of the necessary precautionary measures and all alcohol consumption is strictly monitored by our production team.’

It appears the islanders sometimes have cocktails – they played a Cocktail Mix-Up game in 2020’s series six.

But that’s why there are no drunken antics on Love Island.

Can Love Island contestants smoke cigarettes in the villa?

Cigarette smoking isn’t completely barred on Love Island – but it is restricted.

Early seasons frequently featured islanders smoking together, often having ‘heart to hearts’ or dramatic chats over a ciggie.

But ITV are said to have cracked down on smoking scenes after receiving multiple complaints.

From the 2019 series onwards, islanders are still allowed to smoke – but away from the villa (and the cameras).

Islanders aren’t allowed to smoke in groups, either, to discourage social smoking – and presumably, so important conversations between contestants can still be shown on screen.

An ITV spokesperson said in 2019: ‘We have a designated smoking area outside the villa. Islanders can only use this area alone.’

What else is banned in the Love Island villa?

Swearing is allowed, but using inappropriate or offensive language is a complete no-go.

Reports also say contestants are discouraged from wandering around the villa nude – as it is seen as a public place, given all the cameras. Yep, even in the shower.

Masturbation is also disallowed – and islanders are said to be given a ‘handbook’ advising them on dos and don’ts for their time on the series, as well as sexual consent.


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