Blusher, once garish and alarmingly pink, is now they key to creating a fresh face.
Love it or loathe it, bronzer has firmly been in the spotlight thanks to carved out faces and the sculpted Instagram cheekbone trend that’s dominated makeup of the previous decade.
But now, for perhaps the first summer in the while, bronzer is on the backseat thanks to a modern take on blush that feels pretty, whimsical, and clean.
Dominic Skinner, global senior artist at MAC Cosmetics, tells Metro.co.uk: ‘Unlike bronzer, blush can not only add warm and a hint of sunkiss, but it can also add extra dimension through colour.
‘A flush is positive and refreshing and that’s what we need right now.’
Once again, makeup tends prove to be a reflection of the times.
Thankfully, there is no risk of looking ‘muddy’ in the way that a bad bronzer can leave you, and blusher now is available in a multitude of tones and textures.
From a gentle peach to a popsicle red and a finely-milled powder to a runny cream, there’s something for everyone.
The way you choose to take your blush is varied too, be it alongside barely-there lips and eyes kept simple with a coat of mascara, or a statement that’s part of bolder and unapologetic makeup look.
MAC, the brand behind many trends that originate on the runway and filter down to the everyday, says all ways of applying blush go, ‘from an eccentric flush to painterly stains’.
‘The direction for blush this season is unstructured definition; deliberately undone edges which are blown out and seamless,’ it adds.
Focus blush on the apples of the cheeks or take it higher up on the face, almost where you’d apply highlighter for a ‘draping’ effect that can give the illusion of a ‘lifted’ bone structure.
You can also gently connect blush to the eyes to unify a look by using just the tiniest amount of product. There are no rules.
Terry Barber, MAC’s director of makeup artistry, says: ‘Blusher is definitely the beauty detail of the moment, whether it’s simply fresh, healthy or boyish or used as gesture of something more theatrical.
‘A shot of colour on the cheeks is once more a symbol of being effortlessly cool.’
While we rediscover pots of rouge, these are the ones we’re adding to cart.
Everything in Westman Atelier’s line is the epitome of luxury.
Poppet, a bright pink, adds an energetic flush while the stick format makes it easy to dab on directly.
Or to diffuse the colour down, gently move a brush back and forth over the stick then take it onto cheeks.
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