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Brewdog apologise after claiming prize was made of ‘solid gold’

Brewdog have apologies to this miffed competition winner who was left feeling short-changed (Picture:Mark Craig)

A Brewdog customer was left feeling short-changed when his ‘solid gold can’ he won in a competition turned out to be just gold-plated.

Mark Craig, 32, was thrilled when he won a competition ran by the beer company for a glitzy prize supposed to be worth £15,000.

Tweets posted by BrewDog when the draw launched in November told entrants they could be one of ten customers to win a ‘solid gold’ can if they bought cases of Punk IPA.

Beer lover Mark planned to sell it and use the money to pay for his wedding after winning the Willy Wonka-style golden ticket draw.

But it turned out the can that was advertised wasn’t exactly what it said on the tin.

When he approached the Aberdeenshire-based brewery for a certificate proving its authenticity, the company revealed it was actually only gold-plated.

Mark, who works in the booze industry, told The Sun: ‘I wanted to sell the can and contacted BrewDog for any certification they had.

‘The certificate they sent said it was gold-plated but they promoted it as solid gold.

‘When I contacted them they told me the “solid gold” claim was an error.’

Tweets posted by BrewDog when the draw launched in November told entrants they could be one of ten customers to win a ‘solid gold’ can if they bought cases of Punk IPA.

The competition winner was left feeling short changed (Picture: Mark Craig)
The popular chain has apologised to the competition winner for misdescribing the prize (Picture: Shutterstock)

Mark claims Brewdog bosses told him it was a typo but stood by their £15,000 valuation due to its rarity and the cost and quality of the cans.

‘Disappointed’ Mark, of Lisburn, Northern Ireland, said: ‘When I won I was ecstatic, believing a solid gold can could contribute towards bills and our wedding, which has been postponed until 2022.’

The company hit the headlines earlier this month when co-founder James Watt was criticised by former members of staff (Picture: Shutterstock)

BrewDog said it had apologised to Mark for the ‘erroneous use’ of the phrase ‘solid gold’, saying: ‘Once the error was flagged, we immediately removed or changed all such mentions.

‘The phrasing in question was never included in the terms and conditions of the competition, nor in the wording informing winners of their prize.

‘We believe the £15,000 valuation is reasonable based on multiple factors including the price we paid for manufacture and the rarity of the cans.’

It’s been a tough month for the company after former employees accused the company of creating a ‘culture of fear’ in an open letter to bosses.

The letter alleged the company was ‘built on a cult of personality’ and used ‘lies, hypocrisy and deceit’ as tools, including exaggerating claims made as part of its infamous PR campaigns. 

BrewDog’s co-founder James Watt, 33, has apologised and promised to take action in light of the revelations.

Get in touch with our news team by emailing us at webnews@metro.co.uk.

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