However, in the age of streaming, comedians Baddiel and Skinner might not actually be earning that much from it.
Will Waldron, PR executive at Off The Hook, told Metro.co.uk: ‘Similar to when the Christmas songs start in December, you’d assume each artist earns a fortune that time of year.
‘However, an artist requires A LOT of streams to make money on music nowadays. In the 2018 World Cup David Baddiel said they only made around £900 at one point, even after millions of streams. So you need a substantial amount of plays to earn a bigger lump sum.’
Baddiel told Chris Moyles last year: ‘In 2018 or whatever, it was downloaded millions and millions of times.
‘Although one thing I would say about that is occasionally whenever England do well and the song suddenly rises up and people love it, I always get a slightly cynical strand of men who start going on about royalties.
‘And I want to say to them: “Do you know how much you get from Spotify?’” Because I believe someone worked it out. I saw a newspaper article which said that it had been downloaded at England [vs] Columbia something like 16million times, which works out between me, Frank and [Lightning Seeds frontman] Ian Broudie at something like 900 quid between us!’
He added jokingly of the 1996 track: ‘So I can’t retire on that I’ll be honest with you!’
But that certainly doesn’t take away from its legacy.
‘It seems to slot perfectly into its era. The 90s gave us the likes of Blur and Oasis, Britpop was at the centre of music and Three Lions fits into that area nicely,’ Will continued.
‘It’s colloquial, relatable and has the huge repetitive hook of “It’s Coming Home” that is now pretty much a catchphrase during a major tournament. It’s full of dry English humour, easy rhyming structures, a big chorus and the vocals are delivered in a way that makes anyone think they can belt it out and sound half decent.’
‘I love the fact that two comedians are behind one of the biggest football anthems in England, I think that’s what makes it so relatable and euphoric for fans listening,’ he continued.
‘The lyrics and vocals include English humour, and the music has that classic 90s indie rock feel, with a stadium sized chorus for all to get involved with. It’s not overproduced or overthought, it fitted in perfectly with its decade and it has timeless melodies that will be sang by generations.’
Baddiel and Skinner’s love for England certainly hasn’t diminished over the years, as they shared sweet photos of themselves at the England vs Germany match this week.
Considering England won for the first time since 1966, it seems they might be our lucky charm.
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