In an Instagram Q&A on Thursday, one fan asked what it was she would ‘actually’ be doing, to which she replied: ‘So basically I have creative input/lead within multiple areas of the brand eg marketing, buying, influencers.
‘It’s a 24/7 role… sharing ideas, coming up with incredible new concepts, having input on shoots, events, you name it.’
She continued: ‘Seeing everyone’s reactions to the announcement of my role actually enlightened to a lot of things I wanted to get started with straight away within PLT. I’ve read EVERYTHING. We have SO many amazing things coming.
‘PrettyLittleThing is only getting bigger and better from here.’
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