The United States of America has several prominent sports leagues and all have a huge following. From National Football League to National Basketball Association to National Hockey League to Major League Baseball to Major League Soccer, sports enthusiasts have no lack of entertainment throughout all seasons of the year.
From the way each league organizes their competition, coverage, respond to changing times, and, particularly, how each league coped with 2020’s unusual circumstances of COVID19 and racial injustice issues, it is arguable that the NBA has risen to the top of all these leagues.
Below, we study the top ten reasons why the NBA is the best sports league in the world in 2020.
1. Top Three Revenue-Generating League In The World
With an estimated eight billion in revenue last season, the NBA sits at the third-best earning amongst all the sports leagues in the world. With around 800 million fans worldwide, the NBA has garnered perhaps one of the most diverse, passionate, supportive, and engaged fanbase in the world.
2. Decisive And Responsible League
The COVID19 pandemic saw Adam Silver and his team exercise good leadership by taking decisive and responsible actions. The quick decision to shut down the league after Rudy Gobert tested positive for the disease drew praise and emulation by other leagues.
3. Clear Advice Regarding Limit On Player Activity During Lockdown
While other leagues around the world get stuck in a deadlock between the sponsors, team owners, athletes, fans, and management staff, the NBA focused on providing clear advice regarding player activity during the lockdown to safeguard the health of all the league’s staff as well as the chances of resuming games.
4. Consultative Approach With Players Union Regarding NBA Bubble Restart
The NBA involved the National Basketball Players Association during its plans to resume the season after the March 11 shutdown. The NBA navigated objections, suggestions, counter-proposals, health needs, social activism needs, player concerns, and team governors’ requests with poise and composure. With considerable dialogue, discussions, and consultation with health care professionals, Adam Silver, together with the executive director, Michelle A. Roberts, led the staff to amalgamate into a well thought out plan to resume the season in Orlando Disney world.
5. Stringent Testing And Enforcement During NBA Bubble Restart
The NBA left no stones unturned when they executed the safety protocols and precautionary measures in the Orlando Bubble Restart. Players were expected to conduct daily swab tests, adhere to strict movement rules, refrain from unnecessary mingling, and all personnel entering the Bubble to provide services had to undergo strict quarantine and testing measures. All these rigorous practices for ensuring the smooth and safe execution of the Bubble Restart.
6. Zero Cases of COVID19 In NBA Bubble Restart
Leagues such as National Football League have had glitches in its season restart, infection scares as well as minor outbreaks of COVID19 clusters, leading to repeated stoppages. The NBA has now a pristine record of zero cases of COVID19 during its entire three months plus of games. This is a record that ranks top globally in this current pandemic climate.
7. Consultative Approach With Players Union Regarding Black Lives Matter Movement
When the Black Lives Matter started due to a series of social injustice incidents occurring around the country, many leagues were caught off guard, indecisive or confused. The NBA was quick to seek an open conversation with its stakeholders, namely the team governors, players, staff, and management team.
8. Engagement Of 30 Team Governors
The NBA is seen as a collaborative, growth-oriented, and nimble league in this world. Be it rule changes, be it salary cap, be it involvement with black empowerment, be it health and safety measures for the Orlando Bubble Restart, be it canvassing for support from owners for voting venues, and many other local initiatives, the NBA is high profile in its cooperation with its 30 team governors.
9. Donations And Support For Social Causes
The NBA is leading in social causes by donating 300 million over the next decade to drive movement, sponsor organizations, and encourage change towards black ethnic empowerment. This is a mammoth sum and acts as a spark to inspire and trailblaze for other leagues to emulate.
10. Transparency And Communication With Players Union Regarding Financial Impact Of Shutdown On Salary Cap
Some may have heard of the stories revolving around other leagues regarding the tussle between owners and athletes. The disagreement in revenue sharing, employee fairness, or other management issues. However, such issues are not heard of from the NBA. The NBPA has a lot of power and open channels for talks and discussions with the league office regarding huge decisions. The Collective Bargaining Agreement has long been a hallmark of a fair, just, and collaborative league that the NBA is. The level of transparency and communication is so impeccable and exemplary by the NBA and other leagues can still learn much from the NBA.
Ever-Evolving To Attract Global Audience
There has got to be no other league that is so forward-looking, so adaptable to the times and so innovative to capture a greater fanbase globally. Throughout the history of the NBA, commissioner David Stern and then Adam Silver has been visionary in their stewardship of the NBA. Under their leadership, the NBA made constant updates and changes to the rulebook to transform the game into a sport that is more watchable, more interesting, more competitive, more appealing, and more entertaining to all walks of life.
From the introduction of the 24-seconds shot clock to the evolution of defensive rules to the foul calls to the specifications of the court, to the duration of quarters, to the salary cap changes, the NBA is constantly seeking new ways to make the game more uptempo, more vibrant and attract the best talent from around the world.
Its talent scouting and ability to attract foreign talents have been exceptional. Its endorsement collaborations and media deals signed also helped to propel the game globally. NBA is also one of the early leagues to adopt mobile technology and smartphone apps to extend its reach globally. The low subscription fees and wide range of device compatibility of its broadcasts are a big reason why the NBA has gained increasingly more audience than other leagues in untapped markets.
Truly, with all the above ten (plus one) reasons, it is easy to see why the NBA is head and shoulders above its competition when it comes to popularity and viewership. In an uncertain global future, the NBA continues to make good things happen and deliver a product that is both attention-grabbing and highly revenue-generating. As fans, we can all rejoice that the changing times did not make NBA obsolete but allowed it to flourish and shine even more.
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