It’s set to be a thrilling end to the competition which has been a long time coming due to the coronavirus outbreak – with Euro 2020 one of many sporting and social events that had to be postponed when the whole world went into lockdown.
But, while the delayed tournament has taken place in 2021, it has retained the name Euro 2020.
Why didn’t UEFA change the name to reflect the delay?
Fret not, we have the answer, and it’s not as complicated as you might think…
Why is Euro 2020 not called Euro 2021?
UEFA stated that the reason why the name remained is to ‘keep the vision’ of the competition, but what it really boils down to is a matter of money and cost.
Changing the name would have required an expensive rebranding campaign, as many of the tie-in products and logos had already been designed for Euro 2020.
Work on all the materials associated with the competition, from match balls to merchandise, would have started long before it was postponed, and to overhaul everything would not have been a cost-effective decision.
In an official statement, UEFA said that keeping the name will ‘furthermore serve as a reminder of how the whole football family came together to respond to the extraordinary circumstances of the Covid-19 pandemic, and of the difficult times that Europe, and the world, had to go through in 2020.’
‘This choice is in line with UEFA’s commitment to make UEFA Euro 2020 sustainable and not to generate additional amounts of waste. A lot of branded material had already been produced by the time of the tournament’s postponement. A name change for the event would have meant the destruction and reproduction of such items.’
Anything to make it feel as though the last year never happened is fine by us…
What was the original date for Euro 2020?
The tournament was originally scheduled to take place from 12 June to 12 July 2020.
It was postponed to reduce the pressure on public services across Europe while also allowing for domestic leagues to return to normal following their suspension in the wake of the coronavirus outbreak.
Euro 2020: Everything you need to know
The UEFA Euro 2020 tournament is finally taking place after being delayed last year, with games being played from June 11 – July 11 2021.