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Cult US brand Bite Beauty finally launches in the UK

Bit Beauty is known for its lip products (Picture: Bite Beauty)

When a beauty brand that’s big on foreign shores arrives in the UK, it’s always exciting.

Bite Beauty is the latest to make this move, coming soon after Tower 28 (another big US brand that sold out immediately), hailing from the US and Canada.

The makeup brand started off with being known for their lip products, even having a Lip Lab counter in New York that allowed consumers to create their own bespoke shade.

That service is yet to make its way over here, and it’s unknown if this is in the pipeline – but we can hope.

For now, we’ll take the luxurious lipstick formulations as is.

For beauty fans, the UK drop has been long awaited – and it’s come at a perfect time too, as the oncoming reduction of mask use could see a renaissance in lipstick wearing.

Power Move Soft Matte Lipstick will stay put (Picture: Bite Beauty)

But it’s not all lipstick. As the brand’s status grew, Bite Beauty then branched out into other categories of makeup.

Their Changemaker Supercharged Micellar Foundation is popular owing to its personalised take – it was launched with a matching primer in two variations, one for dry skin and another for oily, so you can customise how the foundation sits on top.

Currently only some products of their hero products have made their way overseas.

The influencer approved Agarve Lip Mask hasn’t been shipped over yet, though it’s likely the UK offering will expand with time, so watch this space.

As of now, there’s still a lot to be excited about.

bite beauty model

Try priming your lips to prolong lipstick wear (Picture: Bite Beauty)

The Daycation Whipped Blush is the newest launch for the brand – even in the US – so Brits are getting it while the hype is still very much alive.

A cream blush, this sheers out and gives a soft flush of colour, so don’t be scared of the pinky purple shade.

Always prime your skin, but never your lips? Maybe it’s time to give that a go with their Vegan Line & Define Lip Primer, which is a transparent to help lipsticks grip on better without disturbing the colour.

They are the lipstick experts after all, so you won’t go amiss with their Power Move Soft Matte Lipstick – even the name has us feeling good.

Which US brand hops over here next is anyone’s guess, but for now we’re happy with this fill.

Shop Bite Beauty now through Boots and Feel Unique.

This article contains affiliate links. We may earn a small commission on purchases made through one of these links but this never influences our experts’ opinions. Products are tested and reviewed independently of commercial initiatives.

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